Hi! I’m a product designer and front-end developer based in Berkeley. I've worked in fashion e-commerce for the better part of a decade — designing the experiences people move through when they're discovering and buying things they care about.

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Design wasn't the original plan. I studied neuroscience, expecting a path in medicine, but a fashion blog I started on the side pulled me toward product design. That background still shapes how I work. I'm interested in how our brains perceive patterns and direct attention, and how to translate that into designs that feel intuitive.

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My work spans the full stack of a product, from brand and storytelling to complex transactional flows. I've been the sole designer and developer at a fast-growing company, led UX on a tight team, and founded a marketplace from nothing. What ties it together is a belief that the best digital experiences start with listening and that how you communicate what you've heard matters just as much.

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When I'm not designing, I'm usually chasing my toddler around, saving more recipes than I can cook, or taking a dance class.

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Portrait by Danaé Gosset